Every organization wants to know the success of their business practices followed by them. So, this study is conducted for the purpose identifying the effectiveness of E-CRM practices followed by Automobile agencies through study the Customers’ E-satisfaction and E-loyalty. The major objectives of the studies are analyzing the impact of E-CRM as a strategic tool on the perceived customer relationship level and analyzing the effectiveness of E-CRM on customers’ E- satisfaction & E-royalty. Customers of Automobile agencies are considered as population of study. The sample size of study is taken is 75. The study's findings clearly show that the mean difference between traditional and electronic modes of transaction is very small, indicating that E-CRM services can be used as a strategic tool to increase customer satisfaction and retention. In this study, author also create model for identifying the effectiveness E-CRM practices. This model helps for identifying the effectiveness of E-CRM practices in Automobile retail industries as well as similar industries.