IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

E- MARKETING OF FISH

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B. ANTONY PRATHEESHA, Dr. J. FERUSHA PEARL

Abstract

Seafood is dominated as an important place in our country, whereas it is a dynamic part in our health and balanced diet. It has been estimated that more than of 70 per cent of the world’s population consumes fish and fish products. However in India, most of the consumers buy fish from many traditional market, road side stalls and door to door vendors. Fish vendors have an effective monopoly in both sea and inland fish. Since fish is a most perishable product, online marketing is a dynamic process

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