People's lives have grown much less complete without the integration of socializing and shopping into their routines in recent years. Several prior researches have looked at the potential dangers associated with internet purchasing as well as the beliefs held by customers. However, very few academics devoted greater attention to purchasing behaviour, particularly with regard to cross-platform purchasing behaviour of consumers. Even while customers may make direct purchases on platforms that have provided them with information, they can make purchases of the items they are targeting on other platforms. The concept of purchasing and making purchases online is now enjoying rising popularity,