The rapid rise in the number of Internet Users in India in the past decade has been a result of the Government push for internet reforms. With this penetration of internet to even the remotest areas of the country, the reach of products has also increased through internet based advertising. The penetration of internet fuelled by the advancements in Information Technology has brought a paradigm shift in the way marketing is done. Indian Railway Catering and Tourism Corporation Limited (IRCTC) is a Public Sector Enterprise under the Ministry of Railways, Govt. of India, set up in 1999 with an aim to modernize catering, ticketing and tourism business of the Indian Railways. The organization is arguably the only Public Sector Tourism & Travel organization having Pan-India presence.