The objective of this study is to empirically examine the determinants or antecedents influencing customers' buying intention specifically the promotion-oriented factors. The findings are supposed to enhance the understanding of consumer behavior and providing useful insights for marketers. Theoretical Framework: The increasing trend of different personal care products has bought wide marketing opportunities which makes it important for marketers to strengthen their promotion strategies and to what extent its customer base is affected. Recent literature has shown that sales promotion techniques have a significant role in attracting customers in turn increasing the sales. (Kumar, Lakshmi, & Vetrivel, 2023). The theoretical framework for studying buying intention towards personal care products incorporates insights from various studies on advertising appeals, personal selling, public relations, direct marketing, and sales promotion. Design/Methodology/Approach: The study is conducted using primary source of data from Raipur city. The targeted population were the general customers of personal care products chosen for their alignment with cultural, climatic, sociological, and economic characteristics. Data analysis was conducted using the Multiple Regression Method. Findings: The study had been hypothesized with five established dimensions viz. Sales Promotion, Advertising, Direct Marketing, Personal selling and Public Relations of promotion for customers’ buying intention towards personal care products. It is concluded from the analysis that Sales Promotion, Direct Marketing and Personal Selling are found significant dimensions for customers’ buying intentions. Research, Practical & Social Implications: The expected contribution of the study is to contribute to the marketing policy makers and make a base for strategy formulation to personal care product strategy makers. Also, the findings shall add to the compelling need of the industries to understand the consumer dynamics which needs routine measurement of buying intentions of customers and promotion tools used. Originality/Value: Further, it may be integrated with the technological advancements that could enhance the promotional efforts taken up by the marketers and its impact on the consumer behaviour. This study might add value as a base for future researches.