The major threat in front of prevailing and forthcoming generations is environmental deterioration. The overpopulation, aggressive scale of industrialization, excessive depletion of natural resources, dumping of electrical and non-organic waste, and a culture of heavy consumption by the consumers, contribute to the inclination of environmental deterioration. By introducing eco-labels as a marketing strategy, a new segment of environmental communication is offered to potential consumers. The study intends to examine the interest in eco-labelled products associated with various internal and external factors. The analysis reveals that the eco-labels are able to open a new consumption pattern among consumers, which is more environmentally friendly. The result shows that there are significant differences in the interest towards eco-labelled product purchasing in different regions of the targeted state. The future study extends to some other external-internal factors and demographic factors.