In the dynamic landscape of Nagpur's automotive sector, Customer Relationship Management (CRM) plays a pivotal role in shaping business strategies and enhancing customer interactions. This research paper presents a comprehensive strategic analysis of CRM practices within the four-wheeler automobile industry in Nagpur City. The study investigates how CRM strategies are implemented and their impact on customer satisfaction, loyalty, and overall business performance. Utilizing a mixed-methods approach, the research combines quantitative surveys and qualitative interviews. The quantitative phase involves structured surveys administered to customers and dealership personnel to assess CRM effectiveness, customer perceptions, and operational outcomes. Concurrently, qualitative interviews with key industry stakeholders provide insights into the challenges, best practices, and strategic implications of CRM adoption in the local market context.