Marketing involves conducting market research, selling products and services to customers, and promoting those products and services through advertising to increase sales. It develops the strategy as the foundation for sales techniques, business communication, and business development. It is an integrated process by which businesses develop strong customer relationships and create value for their customers and themselves. As stated by the term marketing concept, achieving organisational objectives depends on understanding the needs and wants of target markets and providing their desired satisfactions. The paper proposes that an organisation should anticipate the needs and wants of consumers and provide them with more practical assistance than competitors to achieve its corporate objectives. In the marketing context, an orientation is associated with a perception or attitude that a company has toward its product or service, primarily focused on customers and end-users. Throughout history, marketing has evolved significantly in response to changes in consumer preferences.