IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY DEVELOPMENT - RECENT TRENDS IN INDIA

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Radha Madhavi Chiruvolu and Dr. A. Senthilrajan

Abstract

The aim of this paper is to examine the recent trends in corporate social responsibility and sustainability development in India. Corporate social responsibility (CSR) is the ongoing commitment made by businesses to the economic and social advancement of the communities in which they operate. The subject of sustainability has been studied significantly over the past few years, more businesses are embracing sustainable strategies and adopting more socially responsible practices as the restrictions of ever-dwindling natural resources compel companies to make more responsible decisions. The practice of businesses pursuing environmental and social benefits in addition to financial benefits is known as corporate social responsibility (CSR). Businesses of all sizes are seeking for ways to integrate sustainable practices into their daily operations as the demand for firms that do good grows. The present paper is a theoretical discussion on the recent trends through a study of available research literature. The discussion is on the understanding of concepts of corporate social responsibility and sustainability development and the recent trends being practiced in India and how this has benefitted the society and how it shapes the future progress of the country.

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