IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Consumer perception towards UPI-Online payment

Main Article Content

Prof. Tanvi A. Kothi,Prof. Vinit A. Upadhyay

Abstract

Many security and safety concerns for users always surround online payment. The growing popularity of online shopping has increased the spread of online payments. The growth of online payment is always under question because of malicious applications with a virus, trojans, spoofing, or spamming activities that are prevalent threats. Along with such activities, there has been a tremendous growth in the threat to critical financial information of the user being at stake. Information security is also one of the essential and influential parts of online payment. Online payments have increased the transaction speed to boost economic activities and other benefits but also come with a risk of security. Unified Payment Interface (UPI) developed by NPCI closely works to provide safety & security to consumers for their retail payments. The trust factor has a huge role in changing consumer perception towards online payment. UPI plays a vital role in changing consumer perception of retail payments along with instant confirmation of receipt, no lengthy process for payment, and most importantly, safety and security of the transaction even while using third-party application for making payment using UPI facility. NPCI states that the volume of transactions on the UPI platform reached a record high of 421 crore on November 1st, 2021, indicating a clear preference among consumers for its utilization.

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