IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING AND ITS IMPACT – A STUDY

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Dr. I.S.KISHORE MATHEW ARNOLD

Abstract

India is witnessing a daily increase in internet users, which is contributing to the country's promising future for online retail. E-marketers can create a marketing strategy to turn prospective customers into online buyers if they are aware of the variables that can affect consumer behaviour and relationships

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