The choice of food and beverage products has an important function in today’s stressed lifestyle. Anticipating the health related issues; consumers demand for healthy food and drinks has increased tremendously. Food and beverage products are experience products. Therefore it is important to understand the consumer experience when companies try to sell these products. Functional Food and Beverage products are meant to provide some benefits or the other as per the need of the consumer. It is fundamental to understand the consumer experience to have better awareness of the consumer satisfaction level and acceptance of these products available in the market. This study will use one main variable which is consumer perception. Consumer perception include sub variables such perceived product, price, place and promotion and future trends include sub variable such as innovation, convenience of handling, health and wellness, ease of access. The objective of this study is to examine the consumer perception in the market and the factors influencing these trends. It may help the organizations in building future strategies and target market to acquire further share in the competition. Consumer experience is a combination of emotions, thoughts and experience that consumers put in place when they buy and consume the products. This research will highlight the future growth categories of the functional beverage products and the innovations in the development of these products. The millennium consumer is not only interested in taste and presentation of the food and drinks but also keen to know how the ingredients are processed to make the final product. Understanding the concept of heritage and innovation, local and global will help the beverage companies in creating an impact. I hope this study will be helpful to evaluate the consumer perception towards functional drinks and how it is going to impact the future growth strategies of functional beverage industry