IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Consumer Buying Intention Towards Health Insurance Products:AQualitative Perspective

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Aditi Khanna,Dr. Savita Sharma

Abstract

Good health is the most important and valuable asset for humans, and health insuranceisanessential type of insurance that provides financial protection to an individual and their familyat the time of some uncertain risks or damages caused to health. Health insurance provides safetyand protection to a person and encourages them to save money to treat health issues.

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