The demand for organic food is increasing despite its premium pricing and lack of availability, particularly in developing countries like Bangladesh. This paper aims to provide insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide residue problem has opened a market opportunity for organic food, which is produced without any form of synthetic chemicals. Consumers are becoming more aware of the potential health risks associated with pesticide residues in conventional food, leading them to seek out organic alternatives. Additionally, the growing concern for environmental sustainability and animal welfare has also contributed to the rise in demand for organic food. Efforts to promote and support organic agriculture can help bridge this gap and make organic food more accessible to a larger population. Furthermore, educating consumers about the benefits of organic food and debunking misconceptions can also play a crucial role in increasing its adoption. Overall, as consumer awareness continues to grow and governments implement policies that support sustainable agriculture, it is expected that the demand for organic food will continue to rise globally.