Healthcare providers face a formidable obstacle in the seemingly endless stream of tasks necessary to provide quality care to patients. Among them, branding is one of the most important actions since it helps to establish a company's identity and reputation in the marketplace. Branding is the practice of associating a certain identity (such as a name, logo, slogan, or other identifier) with a business or its products in order to elicit a certain response from consumers. Branding is responsible for anything from the tunes used in commercials to the color schemes of affiliated logos to the emblems that represent certain healthcare institutions. Branding is frequently referred to as identity management due to the fact that it creates identities for businesses and the products. Primarily, branding is the beginning of the marketing communications process. The research focuses on the brand equity of private hospitals. It also contains the following aims that are connected to the primary goal of the research. i) to understand the interdependence of the brand equity aspects of the chosen private hospitals ii) to assess the influence of brand equity factors on private hospital brand trust and satisfaction. Customers of multi-specialty hospitals are used to gauge brand equity and its dimensions, as well as brand trust and satisfaction. Tamil Nadu is well-known for its medical tourism, with a large number of regular and long-term patients from all over the globe. Customers of multi-specialty hospitals are target responders, and the number of their population is unknown. Convenient sampling procedure is used to obtain 100 sample responders. During the data collection and interview schedule, the inpatients are immediately met. Multi-specialty hospitals are only recognized seriously since they offer services for the majority of patients who need treatment for many diseases. For this reason, multi-specialty hospitals with more than 100 beds are being examined