IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Big Data Analytics and Strategic Decision Making: A Study of Select ICT Companies

Main Article Content

M.L. Singla,Dr. Praveen Kumar

Abstract

Present day enterprises are generating massive business data, mainly due to digitalization or digital transformation of their business processes. These business data have multi-structured data formats. These include structured, semi-structured and unstructured data formats. Thus, frequent innovations and developments in emerging technologies are desired to handle such voluminous, rapid and complex data formats. Big data analytics (BDA) technology is one such innovation in recent years, which is extensively used for handling and meaningfully interpreting multi-structured data. It helps establish a data-driven ecosystem for efficiently managing today's dynamic business environment and the associated decision-making. It further facilitates the decision-making process to be more data-driven and automated with lesser influence of the management team in a business enterprise's day-to-day activities. This research study aims to identify the role of big data analytics technology in the process of decision-making for an enterprise, specifically in the context of strategic decision-making. This research establishes a linkage between big data analytics technology and strategic decision-making process, assuming that the big data analytics technology deployed in an enterprise results in the development of organizational capabilities and attributes, which will further influence the strategic decision-making processes and capabilities. This assumption can be tested using longitudinal and cross-sectional studies. However, the present attempt will confine to cross-sectional study and identification of the attributes of strategic decision-making, which were found to be moderate to highly influenced by the capabilities developed due to the emerging technologies like big data analytics and its deployment in an organization. It has helped to understand the role of technology in influencing complex business processes like strategic decision-making and thus helps motivate enterprises to adopt big data analytics technology to solve their multifaceted problems.

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