Online tools and platforms known as social media allow users to build, share, and converse in virtual communities and networks about information, ideas, and opinions. Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, and YouTube are a few of the well-known social media sites. This study aims to examine how social media and demographic factors affect consumers' choices for electronic devices in Telangana, India.The questionnaire was made to gather data on demographics like age, gender, income, education, and occupation as well as inquiries into how people decide what electronic devices to buy. 235 respondents were used in the data collection process, which involved random sampling. Data analysis methods included descriptive analysis, the chi-square test, correlation, and ANOVA.The findings demonstrated that consumers' decision-making processes for electronic gadgets are significantly influenced by age, income, education, and occupation.