Modern marketing practises are carried out in the modern business world, and at their core is interaction between a company and its customers. Advertising is widely recognised as an effective management tool for keeping up with the fast-paced developments in both technology and marketing in today's cutthroat marketplaces. Re-evaluating and redesigning internal and external processes is what this management technique is all about. Businesses can select the most effective targeted advertising as part of their marketing strategy by drawing on science, their expertise, and their years of experience in matters pertaining to appropriate and appropriate methods. This enables the businesses to cause a consumer tendency towards online purchases. According to the findings, it is clear that the attractiveness of an advertisement has a direct bearing on the likelihood that potential customers will make a purchase of the product being advertised. In addition, advertisements must not only have an appealing visual appearance but also be informative, educational, and interesting to the target audience. In addition to that, the advertisements need to be both creative and competitive in comparison to their competitors. Customers are more likely to buy a product after seeing it displayed in multiple advertisements or commercials.