Many individuals in today's culture are switching to a vegan or dairy-free lifestyle. Lactose digestion is impaired in about 65 percent of the human population, according to the US National Library of Medicine. A non-dairy movement has emerged as a result of the growth in veganism and increased knowledge of lactose sensitivity. This article will look at why individuals choose to exclude milk from their diets, as well as the impacts and advantages of milk. Milk has been shown in many studies to be very helpful to one's diet. Many vitamins, minerals, and acids contained in milk, according to the American Journal of Clinical Nutrition, are best absorbed by drinking cow milk. For a variety of reasons, many individuals have eliminated milk from their diet. This article will look at what previous researchers have discovered on the social and health implications of milk intake. It will also reveal the findings of a social media survey performed to learn about customers' attitudes about milk. This study looks at why people don't drink milk, as well as their perceptions of what's in milk. Supplementation is feasible, but it must be done with a thorough knowledge of nutritional needs.