IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

AN IMPACT ON CONSUMER’S STORE SPECIAL BEHAVIOUR IN JEWELLERY RETAILING

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S. VINOTHINI, Dr. N. K. SHANMUGAM

Abstract

Before any clever idea, the retail industry in India is changing its focus. With a staggering avalanche of choices, new shopping options, and expanding resources to satisfy their desires, existing customers are being stymied. They are not giving in to the well-planned lifestyle or hiding their extraordinary judgment to continue living a beautiful life. Metal has been used by humans for thousands of years. Indian culture and tradition place a significant emphasis on gemology. Every Indian, from the ordinary to the famous, views pearls and gems as a source of energy. Upgrades that can be verified exist in each Indian region. Indians buy and wear valuable stones for various occasions. In terms of the production of pearls, India benefits. The most eminent sort is the standard goldsmith, who customarily can make beautifications. They can bring it about. Most of the time, India's highly skilled goldsmiths are the result of a combination of modernization and exceptional talent, as evidenced by cutting-edge production methods and consistently willing customers who recognize great jewellery.

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