The retail industry has seen a significant shift due to artificial intelligence (AI) and its emerging technologies in the past years. This dynamic change has transformed the overall shopping experience in addition to influencing customer behaviors. The omnichannel strategy, a retail method that encourages genuine connection and allows consumers to easily access many channels at any time and from any location, is at the vanguard of this shift. The given paper proposes an ICT-based framework that impacts the behavior of omnichannel consumers, with a specific emphasis on their adoption and plan to use latest technologies throughout the whole shopping experience. The framework expands upon the unified theory of acceptance and use of technology (UTAUT2) paradigm by adding perceived security and personal innovativeness as two more elements. A sample of 630 consumers from three districts in Punjab who have utilized channels on their most recent shopping trip was used to evaluate the model. The results highlight the critical factors that influence purchase intention in an omnichannel environment, placing performance expectation, effort expectancy, and personal innovativeness in decreasing order of importance. The examination of theoretical and managerial implications derived from the study's findings finishes the article.