IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

AN EVALUATIVE STUDY ON CUSTOMER AWARENESS TOWARDS ONLINE BANKING SERVICES IN KANNIYAKUMARI DISTRICT

Main Article Content

Dr. H. SAJEENA, Dr. S.A. DEEPA AZHAKESWARI

Abstract

Online banking, also known as internet banking, e-banking or virtual banking, refers to carrying out banking operations such as paying bills, transferring money, checking one’s balance, and setting up regular payments online. The service is offered by virtually all banks today so that customers can conduct their financial affairs through the internet rather than coming to the branch or sending surface-mail letters and forms. Online banking can be done from your computer, tablet or smart phone (mobile phone). According to banks and most customers, the main advantages of online banking offers are permanent access to one’s account, lower costs, and access from virtually anywhere at any time. The main objective of the study is towards online banking services with special reference to Kanniyakumari district. The study is confined with both primary and secondary data. In order to study the customer awareness towards online banking services in Kanniyakumari district 80 bank customers are selected as samples using convenient sampling method. The collected data were analyzed with the help of various statistical measures such as Percentage and Chi-square test.

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