IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

AN EMPIRICAL STUDY ON CUSTOMERS PERCEPTION TOWARDS E-BANKING SERVICES WITH SPECIAL REFERENCE TO VISAKHAPATNAM CITY

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Ch.Prathima,Dr. Sudhakar Madhavedi,P. Sudhaker,Balla Srikanth

Abstract

Indian Banking has gone through enormous changes since independence. Introduction of new technologies, economic uncertainties, fierce competition and changing demand of customers created a competitive scenario for banks. Electronic banking is one of the truly widespread avatars of E-commerce the world over. Various authors define EBanking differently but the most definition depicting the meaning and features of E-Banking are as follows: “E-Banking is a combination of two, Electronic technology and Banking. For the study both primary and secondary data have been used . the primary data have been collected from the 200 people by using a structured questionnaire and the data was analyzed by using a simple percentages. The study concluded that 90% of the customers are aware about E-banking and but 33% of the respondents were using the E-banking

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