IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

An empirical study of consumer buying behavior towards B2C e-commerce

Main Article Content

Dr. Atul Daware

Abstract

Ecommerce is defined as any transaction that takes place via a computer-mediated network and involves the transfer of ownership or the right to utilize goods and services. M-Commerce is also significant in encouraging individuals to engage in Business to Consumer E-Commerce. However, many individuals prefer conventional commerce over E-Commerce for purchasing, which is what inspired the researcher to chose this issue for the study. The goal of this study is to determine the elements influencing online purchasing behavior and to comprehend customer preferences for business-to-business e-commerce. It has been shown that the pleasure and satisfaction of online clients is heavily dependant on the experience they have when shopping on a website. When customers purchase online, they like the entire process to run smoothly.

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