Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Ecommerce is defined as any transaction that takes place via a computer-mediated network and involves the transfer of ownership or the right to utilize goods and services. M-Commerce is also significant in encouraging individuals to engage in Business to Consumer E-Commerce. However, many individuals prefer conventional commerce over E-Commerce for purchasing, which is what inspired the researcher to chose this issue for the study. The goal of this study is to determine the elements influencing online purchasing behavior and to comprehend customer preferences for business-to-business e-commerce. It has been shown that the pleasure and satisfaction of online clients is heavily dependant on the experience they have when shopping on a website. When customers purchase online, they like the entire process to run smoothly.