More than 70% of the population today lives in rural regions, and there are more than 600,000. Fast-moving consumer goods (FMCG) are becoming popular in rural regions. Companies selling fast-moving consumer goods (FMCG) need just adapt their standard strategies for reaching rural consumers. Alternatives tailored to rural areas should be prioritized. Rural consumers, particularly those from diverse sections of the country, have distinct needs and concerns that must be addressed. Consumer tastes for fast-moving consumer goods (FMCG) in rural India are influenced by a number of factors. In order to determine what matters most, researchers examined data from eight different Indian regions. We used factor analysis to break down 24 variables into 5 main groups (drivers of change). One of the most important aspects of establishing credibility is the importance placed on referrals from existing customers by stores. According to the report, the majority of rural Indians believe that consuming FMCGs enhances their quality of life.