Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Communication is one of the major factors that can either make or break an organization. In the literature, communication strategies that impact perceived performance of organizations are lacking empirical evidence. This study empirically evaluated three communication strategies that could affect organizational performance, including open door policies, group effort and organizational structure. The researcher studied the relationship between communication strategies and organizational performance. In this research project, the researcher has examined the effects of communication strategies on organizational performance in Indian IT companies. The convenience sampling method was used to select 178 employees from lower-level management. The study also sought to learn how open-door policies of communication influence performance. In addition, it assessed how group effort enhances organizational performance. It also sought to analyse how organizational structures can improve organizational performance. It determined the roles of formal communication channels. In IT organizations, communication strategies play a central role in high-performance.