The technique of improving human online apps and web pages to rank better in search results is known as search engine optimization (SEO). The author explains that this method worked well for managing a platform's SEO capabilities and offering concurrent data support for enhancing search engine ranking and creating a strategy for doing keyword research. The author covered the many complex processes that have an impact. Google is well known for maintaining the unique mechanics of its search term. The author concludes that this article looks at keyword research strategies that may help with raising visibility or enhancing organic traffic. The paper aims to increase the likelihood that a homepage will show up on the first page of organic results. As there are a large number of websites, web pages like Google use web backlinks to rank web pages based on the quality of their content and their accessibility online.