IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

An Analysis of Consumer Behaviour, Awareness, and Attitudes Regarding Environmentally Friendly Products

Main Article Content

Dr. Krishnan Kutty. V

Abstract

The way people act, think, feel, and use environmentally friendly products demonstrates how important it is to preserve and safeguard the sustainability of the environment. The psychological, sociological, economic, cultural, and personal aspects all have an impact, but experience accounts for the best portion. The improvement of one's own health is a favourable scenario for environmentally friendly products. Lack of awareness is one of the factors, that hinders the use of Eco-Friendly products. Advertising and promotional efforts are required to increase awareness of the benefits to the environment because it has been found that education and economic status are the most significant variables influencing people to buy and use. The consumer's personal factors and attitudes must be considered for the purposes of using the products. Programs to increase awareness include formal government laws, commercial efforts, and public campaigns highlighting the benefits of Eco-Friendly products.

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