Modern customers create hundreds of behavioral data every time they use their mobile wallets, mobile devices, email, social media, etc. Every paw print represents the real activities someone conduct at a certain time and spot. In this study, the author elaborates on the examination of hundreds of these imprints, carried out by big data it is possible to analyze human nature in segments of the population. A scale never before considered in scientific investigations in relation to sociology and anthropology. The results show a big impact on today’s management, particularly with regard to new business economic prospects in organizations that use algorithms in the one-on-one interactions they have with professional clients. The author concludes that despite that, this Exceptional opportunity signifies a serious privacy issue. The above problem will be shown through a scientific investigation premised on the information acquired at Newsfeed when individuals employ privacy settings that enable showing relevant material to a certain user only a number of persons.