IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A Technical Analysis of Paddy Marketing Challenges in Cauvery Delta Zone, Tamil Nadu

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Krishnarao

Abstract

Agriculture is the backbone of Indian economy as the economic development of this country is very much relied upon the agricultural activities. Agriculture provides not only food for the nation’s population but also provides opportunities for employment generation, saving, contribution to industrial goods market and earning foreign exchange. Marketing of agricultural products means a series of activities involved in the movement of agricultural produces from the point of production to the point of consumption. The term agricultural marketing include all those activities which are mostly related to the procurement, grading, storing, transporting and selling of the agricultural produce. Agricultural marketing system is an efficient way by which the farmers can dispose their surplus produce at a fair and reasonable price. Improvement in the condition of farmers and their agriculture depends largely on the elaborate arrangements of agricultural marketing. Agricultural marketing refers to all those processes, which relate to taking the agricultural product from the farmers to the consumers. This paper focuses in the following aspects

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