IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON TOURISM MARKETING IN TRIBAL AREAS IN ANDHRA PRADESH- A ROLE OF SHANDY

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Dr B. RAJESH

Abstract

Marketing practices in Tribal Economy in general with main emphases on Growth and Dispersion of Tribal Population, Features of Tribal Economy, Measures for Uplift of Tribal, Marketing personnel and practices, Marketing Organization and Practices, Emerging Trends in Marketing and Indian Consumers are explained in Paper.

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