IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON THE PERCEPTION OF INVESTMENT PATTERN AMONG URBAN WORKING WOMEN WITH REFERENCE TO TIRUNELVELI

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J. JANSI,,Dr. S. SUBRAMANIAN,

Abstract

Women were not even permitted to attend school in antiquity. They were only there to take care of the house. Their families were the extent of their world. But then, over time, people began to see how important education is for women. And there are many educated women in our society now a day. We find women working successfully in practically every field; therefore, they are improving in a true sense. They are capable of managing work-life harmony. Women who are financially independent are becoming increasingly prevalent today. In many ways, women and men are similar, yet there are valid reasons why a woman might need a different strategy for financial planning. As a woman and an investor, they play many other responsibilities in life in addition to determining their financial future.Women today have greater earning potential and financial decisionmaking power than ever before.Nearly half of the workforce is made up of women, and many companies are run or controlled by women.The majority of consumer decisions are influenced or made by a large number of women.

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