IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON THE IMPACT OF ONLINE SELLING ON THE BUYING BEHAVIOUR OF PROFESSIONALS IN TIRUNELVELI DISTRICT

Main Article Content

S. SHELTON ,Dr. M. FATIMA RATHY

Abstract

The main aim of the study is to examine the buying behaviour of professionals towards online selling in Tirunelveli district and know the perception towards the factors considered most to prefer online selling. The type of study adopted is empirical in nature. The respondents mainly consists of professionals of Tirunelveli district. The sample size that is taken here for the study is 200. Primary data was collected by administering a structured questionnaire by applying convenience sampling method based on judgement. Secondary data collection was collected through the use of published journal, articles by authors who highlighted their views about this topic and reports published in the newspapers. It is identified that area of residence is a significant variable influence on perception towards the factors considered most to prefer online selling namely convenience. Online shopping becomes increasingly popular for a variety of reasons. The study brought to the professionals in Tirunelveli district. The professionals are active, intensive and are expert users of the internet, they have a strong positive perception towards online shopping. Online shopping is becoming increasingly popular for a variety of reason. The findings of this research have confined that the perceived marketing mix and perceived reputation could impact on the professionals attitude towards adopting online shopping.

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