Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Automobile industry is growing market in world. And India is fourth largest market in world, so here we try to various factors that organization need to consider while making a car and here we have taken various factors that influence consumer behavior, factors responsible for change in buying behaviors, strategy that makers should adopt & future of EV’s. Mainly this study has taken only two generating for study namely Generation- Z & Millennials, because either they will enter job market or many of them are into job market and willing to buy first car for own or family.