IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON INVESTMENT BEHAVIOUR OF WOMEN INVESTORS IN THOOTHUKUDI CITY

Main Article Content

Dr. A. ARUNACHALA RAJAN,Dr. G. PAUL RAJ,Mrs. G. MABEL GRANAPU

Abstract

Women nowadays have a lot of earning potential and a lot of influence over monetary selections than ever before. Women represent virtually half of the force and plenty of businesses square measure closely-held or managed by women. Many women influence or management the bulk of all client purchase selections and plenty of the investment selections. As a result, it's necessary for women to specialize in finances currently over ever. Throughout their lives, as a woman, they'll be two-faced with completely different monetary challenges than their male counterparts. If women square measure about to head of their monetary future, it’s necessary that they acknowledge those variations and empower themselves. Earning cash is barely half the equation for achieving monetary independence. Though the scale of unit financial gain matters, a way to manage the cash women got to meet short obligations furthermore as long-term goals — determines however they live nowadays and within the future. That is why taking management of their finances is thus necessary. The challenges of finance square measure distinctive for every individual. This study focuses on investment behavior of women investors.

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