IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON INFLUENCE OF NEWSPAPER ADVERTISEMENT IN PURCHASE DECISION IN KANYAKUMARI DISTRICT

Main Article Content

A.S. Sherlin Gershom,Dr. B. Nalatha Vijilin

Abstract

The main of the study is to study the influence of newspaper advertisement in purchase decision and study the impact of Newspaper Advertisement in general. The study is an empirical research based on the survey method

Article Details