IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON IMPACT OF NEWSPAPER ADVERTISEMENT ON CONSUMER BEHAVIOUR IN KANYAKUMARI DISTRICT

Main Article Content

A.S. Sherlin Gershom,Dr. B. Nalatha Vijilin

Abstract

The main aim of the study is to study the impact of Newspaper Advertisement on consumer behaviour and identify the positive and negative influence of newspaper advertisements. The relevant information for this research was gathered from both main and secondary resources.

Article Details