The study examined the effect of marketing strategies on development of small and medium enterprises: special reference to Tirunelveli district. marketing strategies comprised as marketing mix strategy, Ansoff grid, and watchman's nonexclusive hypothesis. The review was propelled by the way that SMEs end up in a serious climate and may not realize which promoting techniques are powerful in further developing their business execution. The review took on the overview technique among 114 SMEs inside the Focal Area. The information got was investigated utilizing legitimacy test, dependability test, enlightening examination, relationship investigation and relapse examination with the utilization of Statistical package for Sociology (SPSS) adaptation 23.0. The study revealed that there is a huge effect of promoting techniques on business development of SMEs. The review suggests that SMEs ought to concern more on showcasing blend methodology, Ansoff network and watchman's nonexclusive hypothesis in advertising techniques to work on the development of the business. Discoveries showed that changed R2 of Promoting Procedures is 0.879. Thusly, 87.9% of variety in Business development made sense of by advertising methodologies. This study works with to SMEs and strategy producers to carry out proficient arrangements the effective business development.