Indian art and craft has made its special place to glorify the distinctive cultural identities all over the world in their own way. So, in a manner Artisans also determine their amusing contribution to the society in the handicrafts sector. They have been working and preparing things for the society over the years, thus proving it to be a generational occupation since time immemorial. As the time changed, society transfigured itself into a modernized one due to the commencement of various policies like Globalization, Privatization, and Liberalizationin India.These policies brought some positive as well as negative changes in the society and affected the remarked Indian cultural identity of handicrafts with underlying challenges especially for the artisan class. The hard to reach levels of competition created by the evaded boundaries of Global market has caused artisans to suffer losing their socio-economic status in the society. Thus, this paper seeks to highlight the effects of globalizationon the lives of artisans in Jaipur city, Rajasthan, where abundance of artisan activities can be witnessed.