Marketing is not an exception to the general world's transition from analog to digital. The use of digital marketing, social media marketing, and search engine marketing is growing along with the advancement of technology. Due to its reliance on the internet, digital marketing has benefited the most from the rapid increase in internet users. The purchasing habits of consumers are evolving, and they are increasingly drawn to digital marketing over traditional marketing. This review paper's goal is to examine the effects of digital marketing and highlight its significance for both advertisers and consumers. This essay starts with an overview of digital marketing before highlighting its various channels, contrasting it with traditional marketing, and discussing its benefits, drawbacks, and significance.