IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON CUSTOMERS’ ATTITUDE TOWARDS E-TAILING IN CHENNAI CITY

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JENIFER ANGELEN. S,Dr. M. MOHAMED SIDDIK

Abstract

This research has been undertaken to study about the attitude of the E-tailing customer to which extent he/she has been benefitted in the process of E- tailing. To examine the barriers of E-tailing and also to find out the factors which influence the E-tailing customers to purchase online. To identify the successful E-tailing websites to which the customers are attached to in the process of E-tailing. This study also aims to cover the present scenarios of e-tailing opportunities and challenges and the future trends etc.

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