IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON CUSTOMER’S SATISFACTION TOWARDS ELECTRONIC BANKING PRODUCTS WITH SPECIAL REFERENCE TO KANNIYAKUMARI DISTRICT

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A. MARY SHEEBA, Dr. M. KRISHNA KUMAR ,Dr. P. ANTONY RAJ

Abstract

The study can analyse customer satisfaction various risks faced by electronic banking customers in the Kanyakumari district. The study also focused on various factors that determine customer satisfaction like demographic factors, employee behaviour, banking services offered to customers, types of accounts holding, and transactions preferred in electronic banking.

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