IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON CONSUMER’SPURCHASE BEHAVIOUR OF FMCG PRODUCTS

Main Article Content

Raghuram.R, Dr.Balasubramania Raja.G

Abstract

FMCG products are important to people in their daily lives. Its value is to give people personal advantages. The above analysis points out that FMCG brands are in a position to offer good service to consumer satisfaction in a manner of good quality and easy accessibility

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