Automotive transmissions facilitate the transmission of power from the clutch mechanism to the differential component. Manual transmissions employ mesh gears for power transmission. The utilization of manual gearbox necessitates regular gear shifts, particularly in urban areas. The process of engaging and disengaging the clutch is necessary for each gear shift. The study examines consumer preferences about automatic transmission technology in automobiles in the city of Vijayawada. The study used convenience sampling as the method for primary data gathering. A group of 500 consumers from Vijayawada were administered a structured online questionnaire, with a response from of 200 participants. The data is analysed using SPSS. Based on the results of the survey, it can be interpreted that a majority of the participants possess knowledge on the prevailing trend of automatic transmission in the city. Many of the participants express a favourable opinion towards the emerging automatic transmission technology. Basing on the analysis conducted, it was found that most of the participants opted for vehicles with automatic gearbox due to their superior shifting quality, user-friendly nature, and enhanced engine power.