The focus of this research is to explore how people perceive fast-food brands by measuring perceived worth and how customers feel about the brands. As time goes on, more and more people are choosing pre-made meals over quickly made and brought gourmet meals from restaurants. There is something strange about the fact that people still like fast food, even though its qualities of being quick, cheap, and easy to get have often been linked to bad health results. The rising number of two-income households and busy lives of customers are two reasons why fast food is becoming more popular. As a result, the customer point of view is looked at in foreign companies. There are lots of well-known fast-food places in Vijayawada, like McDonald's, KFC, Pizza Hut, and Domino's. A set of 150 people from Vijayawada City took part in the study by filling out a standard form. Researchers found that 47.6% of the respondents were younger than 14 years old. So, it turned out that 33% of the respondents were between the ages of 15 and 20. People between the ages of 21 and 25 made up 12.6% of the sample, while people over the age of 25 made up 6.8% of the sample. It is very important for marketers to improve traits that customers value. According to marketing experts, getting to know customers of all ages early on is thought to have a higher chance of leading to long-lasting business relationships. Elevating the nutritional value of fast-food restaurants could bring in more customers and boost trust in their ability to provide a good alternative to home-cooked meals.