Green marketing is a big thing in the business world these days. Remarketing and packaging of previously-existing products that adhere to these requirements has already started under this approach. Additionally, companies can now co-brand their products on a specific line thanks to green marketing development companies; yet, some individuals have emphasized environmental friendliness while disregarding other factors. Businesses can now co-brand their products on a specific line thanks to green marketing development companies, however some have hailed environmental friendliness while ignoring others. This article delves into the notion of green marketing and examines the obstacles and prospects faced by companies who implement it. The study shows that there is still a growing need for the use of green marketing, and it also explains why businesses choose it.