Marketing is a part and parcel of modern day’s life. Marketing is pervasive in nature and it affects our day-to-day life in every possible manner. Marketing is both an art as well as a science competitive environment motivates organizations to understand marketing as a discipline if management. In fact today marketing is regarded as most important of all management functions business. The concept of agriculture commodity marketing is defined by a number of geographers and economist. In general, Agriculture marketing is defined as a process, from which the farmer starts with a decision to produce a saleable farm commodity, and it involves all the aspects of markets structure or system, both functional and institutional, based on technical and economic considerations, and includes pre-harvest and post-harvest operations, assembling, grading, storage, transportation and distribution (National Commission on Agriculture, 1976). Solapur District is selected as a study region for the present investigation. The district is situated on the south- east fringe of Maharashtra state and lies entirely in the Bhima and Sina basins. Economy of the region has an agrarian base. Out of total working population nearly two third (67.55%) working population engaged in primary economic activity, especially in agriculture and one third in secondary and tertiary sectors of economy. In this district the APMC market centers depend upon the agriculture. Agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development. Its dynamic functions are of primary importance in promoting economic development. All the eleven talukas in the district are served by regulated markets, the Solapur market committee serving the South and North Solapur talukas together. All the taluka’s are brought under the purview of Maharashtra Agricultural Produce Marketing (Regulation) Act of 1963. The ten regulated markets in the district are the wholesale trade centers in the district which are mainly the export centers of surplus commodities. Barshi market is the most important exporting centre in the district. In the report of year 1 April 2018 to 31 March 2019, there are 306 Main Markets and 598 Sub-markets functioning in the state. The APMC’s are functioning in all districts of the state