While many studies have focused on innovation and patents, trademarks have received less attention, despite the fact that these intellectual property assets are more extensively utilized by businesses of all kinds throughout the economy. Various international treaties have been created in order to standardize trademark registration processes between nations and to make the application process easier for applicants who want to register their trademarks in numerous countries. The purpose of this article is to provide an overview of some of the empirical research on trademarks that have been conducted by academics. What are the motivations for businesses to register a trademark? What is the relationship between trademarks, innovation, and the size of a company? The report ends with several important lessons about trademarks and their usage by businesses. Trademarks or trade names assist businesses in gaining consumer awareness, reputation, and trust. In most instances, customers depend on trademarks since inspecting a product or service rapidly to establish its quality is difficult. 21-22 A certain section of consumers is extremely concerned about the brand and will pay a premium for the brand's prestige, even if the quality is equal, in order to stand out from the crowd.