Device-to-device (D2D) communication serves as a key enabler for increasing demands of high data rates. Many efforts are made to thrive an optimal resource allocation scheme for D2D users. However, there is always a need for a promising scheme for resource allocation with the increasing demands and transforming constraints. In this paper, we propose a truthful sealed bid double auction scheme i.e. Ask Mean Value (AMV) for resource allocation in a single cell where cellular users act as sellers, the D2D users act as buyers and the base station acts as an auctioneer. AMV is a modification of double auction approach that works by taking the mean of the ask values. With sophisticated seller selection, buyer selection and agreement and pricing scheme, the AMV guarantees budget balance, truthfulness and economic efficiency. Moreover, we show the efficiency of AMV over other proposed double auction schemes i.e. TDA and BMV. Further the simulation results reveal that AMV can procure economic efficiency as well as high performance in terms of pricing, number of iterations, seller and buyer satisfaction.