Intellectual property refers to the legal ownership of any product or service which includes creative thinking, unique designs, symbols, contents, and creations. When speaking about IPR in digital media it refers to various audio and video clips which can be shared and downloaded online. As the fact is intellectual property rights are intangible, if at all it has been hijacked, it becomes very difficult to recover it. In the current parameters of the world, IPR awareness has become the key to technical innovation and in the imminent knowledge-based economy; the importance of IPR is likely to go ahead. Every individual when asked about IPR in Digital media has a limited amount of knowledge. The enlightenment among the creators of strategy and knowledge about IPR has become a necessity in the world of digital media, as it becomes very difficult to prove rights whenever they appear. Right from application makers, software developers, web designers all are solely responsible for their own legal copyrights. In this paper I have done a study on the Importance of INTELLECTUAL PROPERTY RIGHTS (IPR) in the Digital Media.